Mission Statement

Swiss Hospitality Management Inc. is a competent partner of Swiss and foreign hotel investors as well as international hotel chains in Switzerland. We successfully operate hotels in management, rent or with real estate parnterships.

As a franchisee of international hotel brands, we have in-depth knowledge of working with hotel groups. As operators, we are the link in the value chain between investors (real estate) and hotel chains (operations).

We broker Swiss hotel real estate and accompany the purchase and sale process from the first contact to the assumption of operational management.


What we offer

Purchase / Sale of hotel real estate

Financial analyses

Capitalised earnings calculations / DCF method

Investor search

Contacts to hotel chains (search for franchisors)

Owners Representative

Board of Directors mandates

Hotel operator search / rental contract negotiations

Management of Operations

Takeover of existing hotel operations


Turnaround mandates

Temporary management

Hotel openings

Building Projects

Construction supervision

Planning support


Supervision of construction projects by means of TSA contract (technical service agreement)


Feasibility studies

Project development

Project management

Financial planning

Market analyses

Executive recruitment

Connection to international hotel chains

Drafting of rental or management contracts

Succession solutions

Negotiations with banks and financial institutions


Humanity is changing rapidly, both sociodemographically and in terms of its needs. Our products take these developments into account and generate a sustainable return for investors.

The hotel industry in Switzerland is owned by SMEs: 70-80% of hotels are family businesses with 20-30 rooms. The future of the hotel industry belongs to larger units with significantly higher profitability. Brand hotels are in vogue, especially for business hotels in metropolitan areas. This requires strong brands – as low-cost providers in the overnight accommodation business or as for providers in specialised segments.

The real estate business requires a lot of capital. We concentrate on operating, managing and developing hotels. Swiss Hospitality Management Inc. does not rule out investments or partnerships in hotel holding companies. The management of our own or third-party hotel operations forms the basis of our company.

  • Institutional and private investors
  • Banks
  • General Contractors / Developers
  • International hotel chains
  • The potential for growth in the hotel market is limited to the economic
  • New locations for hotels in A-locations in A-cities are in great demand
  • High capital requirement
  • High requirements for bank financing
  • Search for solvent tenants is difficult
  • Duration from project idea to realization is very long
  • High construction costs in Switzerland compared with other countries
  • Close to railway station or motorway
  • Sufficient parking spaces for cars and buses
  • Year-round operations
  • Focus on German-speaking Switzerland

Operations with autonomous mamagement, supported by established management systems of Swiss Hospitality Management AG

Hotel Holiday Inn Express, Affoltern am Albis

Why us

We specialise in Swiss hotels because we have known this market since 1993. Leadership and consulting is based on experience, knowledge and skills as well as a sense of responsibility, creativity and innovation.

Of course, we can also offer top locations. However, we are specialized in B destinations. We are aware of their risks and challenges. We also achieve attractive return expectations at B locations.

Our difference to the classic hotel consulting: We operate ourselves and are therefore able not only to offer analyses and consulting services, but also to actively implement them as a management team.


We forgive everything except unfriendliness

Nothing is impossible

Here people work with people for people

We like people. We give our guests the opportunity to experience their own personal living, working and dining experience. In our performance we convey joie de vivre for our guests and employees. Our actions on all levels are based on respect, trust and joy. We also want the best in the inconspicuous. We do not strive to be simple.

The guest is our partner. From the first contact until leaving the hotel he feels that he is welcome. He notices that we are professionals in our field, in all departments and also in our external appearance.

All employees are hosts. A pleasant atmosphere at the workplace enables the team to do its job in the best possible way. Only a motivated team reflects an optimal appearance towards the guest. The mood is more important than the capital.

Our performance stands out from the competition by the “something more”. We know our positive sides as well as our potential for improvement and are constantly striving to perfect our performance. The team spirit can be felt at all levels and also works against the outside world. We achieve the extraordinary by constantly surprising our guests with unexpected ideas and services.

  • Joie de vivre
  • Harmony
  • Honesty
  • Sense
  • Holistic nature
  • Challenge
  • Indulgence

3×3 rule: wage costs <39%, GOP >30%, self-financing ratio >30%

  • We are the leader in terms of price/performance ratio in our services. We offer impeccable quality at reasonable prices; the guest’s judgement of our price-performance ratio and thus his personal benefit is the sole assessment factor.
  • We pursue a clear and uniform pricing policy. Our guests should be able to recognize the prices as fair and performance-oriented.
  • Partnership and reliability determine our business conduct. We build long-term and solid business relationships, we strengthen the trust and respect of our partners. In return, we expect first-class services, conditions, fairness and reliability.
  • We achieve uniqueness through our employees. We live a flat hierarchy in order to optimise the performance and quality of our services as well as to achieve the best possible self-realisation of our employees. In the foreground is the group with its own dynamics and self-responsibility. Every employee recognises the meaning and value of his or her task within the company.
  • We maintain an open, clear and true information policy, both externally and internally, with the aim of building trust, solidarity, a sense of security and sympathy among employees, customers, partners, the media and authorities.
  • Our company is profit-oriented. The profits generated are used to reduce debt and to finance investments and new projects ourselves.
  • We distinguish ourselves through consistent economic thinking (cost management) and through the optimal use of our strengths.
  • Are we doing the right things?
  • Are we doing the things right?
  • How guest oriented is our organization towards competitors in the eyes of our guests?
  • How do we achieve and maintain the highest standards of service and quality compared to our competitors?
  • Total confidence
  • No secrets
  • Affected parties should contact
  • Complete transparency
  • Be cooperative
  • Subordinate positive
  • Be provocative
  • Don’t be vindictive
  • Be clear and objective


Martin Studer has many years of experience in the development and operation of various hotel and restaurant businesses. He has been General Manager of the Carlton Elite Hotel Zurich, the Grand Hotel National Lucerne and the Hotels Schweizerhof Bern, Radisson SAS St.Gallen, Park Hotel Winterthur, IBIS Zurich Adliswil, Ramada Feusisberg-Einsiedeln and Holiday Inn Express Affoltern am Albis. In between, Martin Studer was CEO of Gastrogate AG (Bon appétit AG), Head of e-commerce and member of the management board of Prodega AG (Bon appétit AG) as well as CEO of hbm Hotelbetriebs- und Management AG. In Miami Beach he held a consulting mandate for the reorganization and renovation of a hotel resort. He was a founding partner of IBISCUS Hotelbeteiligungs AG in Zug, the owner of Hotel IBIS Zürich Adliswil and Park Hotel Winterthur. He is currently the owner and CEO of Swiss Hospitality Management AG (franchisee of ibis Hotel Chur and management of Hotel City West Chur) and Swiss Hospitality Affoltern AG (franchisee of Holdiay Inn Express Affoltern am Albis).
Martin Studer is a graduate of the Lausanne Hotel Management School.

Are you interested in working with us? Do you have an exciting project or a business idea in which we can support you? Then we look forward to hearing from you (English / German / French).

Swiss Hospitality Management AG
Martin Studer
Managing Partner
Höh-Rohnenweg 5
CH-8832 Wilen bei Wollerau
Phone +41 44 782 00 11
Mobile +41 79 405 32 80

Franchisee of Holiday Inn Express and ibis Hotels